UAL have partnered with The Guardian to create a fascinating new section for the Guardian online, featuring articles on studying arts and design. The Guardian attracts the third largest online newspaper readership on the globe, with the student section drawing 1 million hits a month. For the next year, the Guardian will be sharing four articles a month on topics related to UAL’s world-renowned specialist subjects, with the primary intention to assist with postgraduate recruitment, particularly to prospective home/EU students, with additional benefits to international recruiting from the Guardian’s worldwide readership.
Dee Searle, Director of Communication and External Affairs explains: “The UAL partnership with the Guardian is the result of collaboration between communication and marketing teams in the Colleges and University Services. It gives us an unrivalled opportunity to show and tell vibrant stories about the work of our staff and students to a huge global audience.”
The Studying Art and Design hub will be housed in the education, students and arts section, with prominent branding linking to a UAL microsite at http://www.guardian.co.uk/university-arts-london-partner-zone.
Over the coming year the microsite will showcase features on UAL’s fantastic work from our research departments, a mix of high profile and new courses, key events, galleries, facilities and archives, and other topics of interest to prospective postgraduate students. Look out for a selection of the articles on the main Education and Culture pages too, as well as promotion via The Guardian’s popular Facebook and Twitter accounts, the Guardian app, and across the site with leaderboards/MPUs.
To share your ideas for future features, contact Amanda Gockman at a.gockmann@csm.arts.ac.uk
Visit the Guardian UAL microsite